Top 5 Social Apps Performance in Egypt Q2 2023

The second quarter of 2023 saw notable activity among the top social apps in Egypt. Here’s a detailed look at the performance of TikTok, Facebook, Instagram, Similar - Social & Livechat, and Baaz.

TikTok experienced a dynamic quarter with weekly downloads peaking at around 450K in mid-June. The app also saw a steady increase in weekly revenue, achieving approximately $86K in early April and maintaining a strong performance with $75K to $85K in June. Active users showed a consistent rise, reaching about 15.5M towards the end of June.

Facebook maintained a robust user base with weekly active users fluctuating slightly around 42M to 43M. Downloads peaked at approximately 272K in early June. The revenue trend for Facebook remained relatively stable, with minor fluctuations, peaking at about $1K in mid-April and late June.

Instagram showed a steady increase in downloads, reaching close to 267K in mid-June. The app’s revenue saw a significant rise towards the end of the quarter, peaking at around $641 in the last week of June. Weekly active users grew steadily, ending the quarter with about 11.6M.

Similar - Social & Livechat saw a significant increase in downloads in late April, reaching approximately 106K. Revenue consistently increased throughout the quarter, peaking at around $2.7K in the last week of June. Active users also grew, reaching about 270K by the end of the quarter.

Baaz had a fluctuating download trend, peaking at around 115K in early April. Active users showed moderate growth, ending the quarter with about 12K. Revenue data for Baaz was not available during this period.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.